. >> it was made in social media heaven, this story. twinkies trending still to this point worldwide. so, but, look, this was about the union just saying no, we will not give in on this point and now hostess says we have no other choice. we cannot continue to be a profitable company. we have no choice but to shut our doors. and then, again, to alli's point, the teamsters agreed. the big one here agreed. it was the baker's union that said no deal. exactly what happens, 372 collective bargaining agreements. this is how complicated this had become for hostess and their unions. 40 different pension plans. 5500 delivery routes. it's so complex that we have been even been told that the union wouldn't allow you to carry bread and twinkies in the same truck, in the same delivery truck. >> separate trucks and separate routes. >> this is a company trying to make cuts and trying to stay alive. couldn't do it. >> make cuts because of the economy and obviously other issues. obviously the price of food stuffs has gone up. this was a factor also affec